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Marketing in a virtual world When Toyota Motor Corp. wanted to promote its new Scions to young buyers, it turned to one of the growing number of digital design companies doing business in the popular online universe Second Life. Virtual design wizards kept busy by 3-D online worlds ÂBy ALEX VEIGAAP Business Writer LOS ANGELES — When Toyota Motor Corp. wanted to promote its new Scions to young buyers, it turned to one of the growing number of digital design companies doing business in the popular online universe “Second Life.” A Thirsty Discovery The Chesapeake impact crater was discovered and drilled unwittingly by searchers not for rock but for water. Advertising in a virtual village LOS ANGELES -- When Toyota Motor Corp. wanted to promote its new Scion model, it turned to Millions of Us, one of the growing number of digital design companies doing business in the popular online universe Second Life. Companies build their brands in `Second Life virtual world When Toyota wanted to promote its new Scions to young buyers, it turned to one of the growing number of digital design companies doing business in the popular online universe ``Second Life. Design experts build 3-D worlds online LOS ANGELES — When Toyota Motor Corp. wanted to promote its newScions to young buyers, it turned to one of the growing number of digital design companies doing business in the popular online universe Second Life. Virtual 3-D technology opens up a new world of marketing LOS ANGELES — When Toyota Motor Corp. wanted to promote its new Scion to young buyers, it turned to one of the growing number of digital design companies doing business in the online universe Second Life. Building Boom Hits Second Life Teams of digital designers rake in piles of cash as businesses scramble to set up shop in the virtual world. By the Associated Press. Virtual design wizards kept busy by companies eyeing 3-D online worlds Designing attractions to capture the attention of online visitors is becoming big business as major corporations move to establish marketing footholds in 3-D virtual worlds such as Second Life, which was founded in 2003 by San Francisco-based Linden Lab. Social aspect helps, hurts Dungeons and Dragons Online In an ancient, rotting dungeon, the group edges forward toward the next room. The leader, speaking into a microphone attached to his PC, tells the other members to be careful. His character then walks to a switch and activates it, opening the door to the next room. | |||